Plan de coyuntura turística en la comarca de la Campiña
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2020-01
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Jaén: Universidad de Jaén
Resumen
[ES] La comarca de la campiña es una de las comarcas de Jaén, en la cual, podemos encontrar una gran diversidad de recursos turísticos, que hasta el día de hoy no han sido explotados, y si lo están haciendo, no está dando un resultado satisfactorio. Mediante este proyecto, estudiaremos el entorno económico en el que se encuentra la comarca, y se propondrán una serie de actuaciones a llevar a cabo para aumentar la llegada de los turistas a la comarca. Para ello he realizado una serie de estudios y matrices, utilizadas para crear un plan de coyuntura turístico en una región. Lo más complicado ha sido encontrar datos del conjunto de la comarca, ya que, hasta hace unos años, las comarcas de Jaén estaban divididas de otra forma. Hay una gran escasez de datos, relacionados con el turismo en toda la zona de Jaén.
[EN] The region of Campiña, is one of the regions of Jáen, where we can find a great diversity of touristic resources, which till nowadays has been unexplored, and if they are doing, they don't work as well as supposed to. Through this project, I studied the economical environment where the región is, and I propose a few actions to fix this situation, and make grow up the number of tourist in the region. For it I made a serie of studies and arrays, used to do for a touristic joint plan. The most complicated was find the data of the towns, and the villages set, since a few years ago the distribution, was different. In addition, the region of Jaén in general, has a very few tourist data.
[EN] The region of Campiña, is one of the regions of Jáen, where we can find a great diversity of touristic resources, which till nowadays has been unexplored, and if they are doing, they don't work as well as supposed to. Through this project, I studied the economical environment where the región is, and I propose a few actions to fix this situation, and make grow up the number of tourist in the region. For it I made a serie of studies and arrays, used to do for a touristic joint plan. The most complicated was find the data of the towns, and the villages set, since a few years ago the distribution, was different. In addition, the region of Jaén in general, has a very few tourist data.