Marketing Digital Turístico
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Fecha
2019-01
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Jaén: Universidad de Jaén
Resumen
[ES] A lo largo de este trabajo se va a tratar de conocer cómo se ha ido desarrollando en el sector turístico el marketing digital, además de observar las estrategias llevadas a cabo por sus subsectores más relevantes y realizar una investigación a través de un cuestionario en la que se van a observar las principales características del consumidor y cómo manejan las diferentes herramientas de marketing digital.
El presente trabajo muestra el origen de este tipo de marketing y cómo se ha desarrollado y evolucionado a lo largo de los años en el sector del Turismo.
Además, el estudio ha mostrado por medio de un cuestionario el perfil del consumidor, un perfil joven que utiliza diariamente Internet, en general estudiantes, que organizan sus viajes por cuenta propia a través de los diferentes medios digitales, además de tener en cuenta diferentes blogs, comentarios de otros visitantes, fotos, etc.
Por último se muestran las estrategias que realiza el Parador de Turismo de Jaén en lo que a marketing digital se refiere. Para ello, se ha contactado con algunos de los encargados del establecimiento y analizado su posicionamiento orgánico, sus redes sociales, blogs, etc.
[EN] Along this work we are going to try to enter in the world of the digital tourist marketing with the aim to know how the digital marketing has been developing in the tourist sector, beside we are going to observe the strategies carried out by some more important subsectors. It will also expose the main features and advantages that companies in the tourism sector obtain by applying digital marketing. For it, the present work shows the origin of this type of marketing and how it has developed and evolved throughout the years in the sector of the Tourism. The study has showed across a questionnaire the profile of the consumer, a young profile that uses Internet every day, in general students, who organize his freelance trips across the different digital means, beside bearing in mind different blogs, comments of other visitors, photos, etc. Finally, appear the strategies that realize the Inn of Tourism of Jaen in what to digital marketing it refers. To do this, has contacted with some of the managers of the establishment and analyzed their organic positioning, social networks, blogs, etc.
[EN] Along this work we are going to try to enter in the world of the digital tourist marketing with the aim to know how the digital marketing has been developing in the tourist sector, beside we are going to observe the strategies carried out by some more important subsectors. It will also expose the main features and advantages that companies in the tourism sector obtain by applying digital marketing. For it, the present work shows the origin of this type of marketing and how it has developed and evolved throughout the years in the sector of the Tourism. The study has showed across a questionnaire the profile of the consumer, a young profile that uses Internet every day, in general students, who organize his freelance trips across the different digital means, beside bearing in mind different blogs, comments of other visitors, photos, etc. Finally, appear the strategies that realize the Inn of Tourism of Jaen in what to digital marketing it refers. To do this, has contacted with some of the managers of the establishment and analyzed their organic positioning, social networks, blogs, etc.