USO DEL COMERCIO ELECTRÓNICO EN SUPERMERCADOS: MERCADONA
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Fecha
2021-05-31
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Jaén: Universidad de Jaén
Resumen
Este trabajo consiste en analizar la labor que realizan las
empresas que venden productos de primera necesidad en
Internet, es decir cómo gestionan y organizan para obtener
beneficios, así como una serie de encuestas realizadas a
trabajadores de la empresa Mercadona para poder saber
qué tipo de cliente es quién realiza estas compras y qué
tipos de productos suele comprar, la habitualidad de estas
compras y el impacto que ha tenido la pandemia en estos
supermercados, así como tener en cuenta qué es el
comercio electrónico, sus diferentes tipos y algunas ventajas
e inconvenientes, tratando de explicar cómo es nuestro
comportamiento y cómo son nuestras necesidades a la hora
de comprar en supermercados, más concretamente en la
compra online de los productos de primera necesidad.
This assignment consists of analyzing the work carried out by companies that sell basic necessities on the Internet, how they manage and organize to obtain benefits, as well as a series of surveys carried out to workers of Mercadona in order to know what type of client is who makes these purchases and what types of products do they usually buy, the frequency of these purchases and the impact that the pandemic has had on this supermarket. Apart from talking about what electronic commerce is, we´ll talk about different types and some advantages and disadvantages, I am going to try to explain how it is our behavior and what our needs are preferences when buying in supermarkets, more specifically in the online purchase of basic products that in one way or another we all buy.
This assignment consists of analyzing the work carried out by companies that sell basic necessities on the Internet, how they manage and organize to obtain benefits, as well as a series of surveys carried out to workers of Mercadona in order to know what type of client is who makes these purchases and what types of products do they usually buy, the frequency of these purchases and the impact that the pandemic has had on this supermarket. Apart from talking about what electronic commerce is, we´ll talk about different types and some advantages and disadvantages, I am going to try to explain how it is our behavior and what our needs are preferences when buying in supermarkets, more specifically in the online purchase of basic products that in one way or another we all buy.