ANÁLISIS Y FORMULACIÓN ESTRATÉGICA: J. GARCÍA CARRIÓN S.A
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2021-01-25
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Jaén: Universidad de Jaén
Resumen
La finalidad perseguida es mostrar la situación estratégica actual del sector de la alimentación y bebidas a través de J. García Carrión S.A, que es una de las empresas más destacables en la producción de vino. En una primera parte, se analiza la empresa en general: su misión, su visión, objetivos estratégicos así como su estructura y forma jurídica. En una segunda parte, se analiza el entorno externo (a través de herramientas como el perfil estratégico del entorno o las cinco fuerzas de Porter) y el entorno interno (a través de herramientas como el perfil estratégico de la empresa y análisis de los recursos y capacidades)
Finalmente, se concluye a través del análisis DAFO para mostrar la posición competitiva actual de la empresa y las posibles vías estratégicas a seguir en el futuro
The main goal is to show the actual strategic situation of the food and beverages sector through J. García Carrión PLC, which is one the most important business in the wine production. In a first place, it is analyzed J. García Carrión business in general: her mission, her vision, her strategic objectives, her corporate structure and finally, her legal form. In a second place, it is analyzed the external business environment (the environment strategic outline and the theory of Porter´s five forces are described in this part) and the internal business environment (the business strategic outline and the resources and capabilities theory are described in this part). Finally, the project is concluded through the DAFO outline, in order to show the actual competitive business position of J. García Carrión PLC and the possible strategic options the business would develop in a future
The main goal is to show the actual strategic situation of the food and beverages sector through J. García Carrión PLC, which is one the most important business in the wine production. In a first place, it is analyzed J. García Carrión business in general: her mission, her vision, her strategic objectives, her corporate structure and finally, her legal form. In a second place, it is analyzed the external business environment (the environment strategic outline and the theory of Porter´s five forces are described in this part) and the internal business environment (the business strategic outline and the resources and capabilities theory are described in this part). Finally, the project is concluded through the DAFO outline, in order to show the actual competitive business position of J. García Carrión PLC and the possible strategic options the business would develop in a future