LAS REDES SOCIALES EN EL MARCO DE LA WEB 2.0
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2018-01
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Jaén: Universidad de Jaén
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[ES]
En este estudio se lleva a la práctica una forma de análisis que introduce innovaciones en los métodos ya existentes para analizar los mercados. Además, se pretende enfocar el estudio de la competencia desde el punto de vista de los límites del mercado, concepto desconocido hasta ahora.
Conociendo cuáles son los usos de las redes sociales, se logrará delimitar el mercado e identificar a los competidores en las diferentes situaciones posibles del uso del producto.
El análisis se divide en dos partes:
- Estudio social: análisis de la frecuencia de uso de cada producto, segmentado en muchas ocasiones por edad y sexo.
- Análisis de las relaciones de competencia y delimitación del mercado.
[EN] The intention of this study is to deal, in a practical way, with the form of analysis that introduces some kinds of innovations in current methods to analyze market. Besides, the study of the competence will be focused from the point of view of the limits in the current market. This concept was unknown until now. Therefore, with the different uses that can be made from social media, it will be possible to delimit the market and to identify the competitors in the possible and different situations of the use of the product. The analysis of the study has been divided in two parts: - Social study: analysis of the frequency of the use in every single product fragmented, sometimes, in age and sex. - Analysis of the relations of competence and delimitation of market.
[EN] The intention of this study is to deal, in a practical way, with the form of analysis that introduces some kinds of innovations in current methods to analyze market. Besides, the study of the competence will be focused from the point of view of the limits in the current market. This concept was unknown until now. Therefore, with the different uses that can be made from social media, it will be possible to delimit the market and to identify the competitors in the possible and different situations of the use of the product. The analysis of the study has been divided in two parts: - Social study: analysis of the frequency of the use in every single product fragmented, sometimes, in age and sex. - Analysis of the relations of competence and delimitation of market.