ANÁLISIS DE LOS COSTES DE ENVASADO DEL ACEITE DE OLIVA
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2018-10-30
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Jaén: Universidad de Jaén
Resumen
Actualmente España juega un papel fundamental en el desarrollo del Aceite de Oliva, al ser su principal productor. Su objetivo debe ser conseguir darle el valor que merece y divulgarlo entre los consumidores. A lo largo de estas líneas, el objetivo principal es dar una razón a los productores para que decidan adoptar una estrategia de diferenciación, para dar valor al Aceite de Oliva Virgen Extra y por la que debe ser envasado y comercializado, mediante un análisis de los costes de envasado. La revisión de fuentes ya existentes en la literatura y la confección de fuentes primarias, como la entrevista y el cuestionario, realizadas a diferentes almazaras del sector, permiten llegar a una serie de conclusiones con respecto a la calidad del aceite y su envasado. Estos significa que existe la necesidad de que los productores muestren su compromiso de apostar por la calidad en los diferentes procesos de recolección y producción del Aceite de Oliva Virgen Extra, y que tomen mejores decisiones para elegir el mejor envase adecuado a las características del producto a comercializar.
Spain, as the world´s leading olive oil producer, is currently playing a crucial role in its development. Hence, its sole objective must be to add the value its olive oil deserves and raise awareness among all its consumers. Along these lines, the main objective is to give producers a reason to adopt a differentiation strategy that adds value to Extra Virgin Olive Oil and justifies, by means of packaging cost analysis, why it must be packaged and marketed. The literature review of existing sources and the obtainment of primary data – i.e. interviews and surveys conducted at different olive-mills within the sector-, seem to allow us to arrive at a set of conclusions regarding the oil quality and its packaging. This means that there is a need for producers to demonstrate their quality commitment across their different collection and production processes of Extra Virgin Olive Oil, and make better packaging choices that are suitable for the characteristics of the product to be marketed.
Spain, as the world´s leading olive oil producer, is currently playing a crucial role in its development. Hence, its sole objective must be to add the value its olive oil deserves and raise awareness among all its consumers. Along these lines, the main objective is to give producers a reason to adopt a differentiation strategy that adds value to Extra Virgin Olive Oil and justifies, by means of packaging cost analysis, why it must be packaged and marketed. The literature review of existing sources and the obtainment of primary data – i.e. interviews and surveys conducted at different olive-mills within the sector-, seem to allow us to arrive at a set of conclusions regarding the oil quality and its packaging. This means that there is a need for producers to demonstrate their quality commitment across their different collection and production processes of Extra Virgin Olive Oil, and make better packaging choices that are suitable for the characteristics of the product to be marketed.