Plan de Marketing de nature Planet

Abstract

Hoy en día la cosmética vegana es cada vez más demandada y consumida. Este trabajo presenta el plan de marketing de una empresa nueva de cosmética vegana. Esta empresa es Nature Planet que está situada en Linares, provincia de Jaén. Para empezar, se presenta la empresa y posteriormente se hace un análisis de la situación tanto externo como interno. Tras esta premisa se realiza un análisis DAFO. Después se definen los objetivos y a continuación se realiza un plan de acción para lograr los objetivos a través de estrategias trazadas. Por último, se expondrán las conclusiones finales de este plan de marketing.

Nowadays, vegan beauty products are in an increasing demand, as well as a massive consumption peak within the beauty industry field. The following work presents the marketing plan regarding the launch of a brand-new vegan cosmetic company. The aforementioned company it is called Nature Planet, which is located in the city of Linares, Jaén’s province. This thesis will introduce you to the above mentioned company, in order to understand the business perspective. Subsequently, an analysis of the external and internal situation would be made. In order to achieve this, a SWOT analysis is given. Later on, the objectives would be defined. Furthermore an action plan is carried out in furtherance of achieving the objectives thanks to outlined strategies. Conclusively, the utter conclusions of this marketing plan are articulated.