Estudio comparativo de la imagen turística en diferentes comunidades autónomas de España en lengua inglesa
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2021-05-24
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Jaén: Universidad de Jaén
Resumen
El turismo en España se ha convertido en uno de los sectores que
más riqueza aporta a la economía española, ya que es uno de los
países que recibe más turistas internacionales. Por tanto, es
conveniente que la imagen turística de sus comunidades se
conozca favorablemente. El principal objetivo de este trabajo es
analizar la imagen turística de dos comunidades autónomas
españolas, en concreto, Galicia y Andalucía utilizando para ello
los portales en su versión inglesa de sus correspondientes páginas
webs. Previo a este análisis se desarrollan las diferentes cuestiones
asociadas a la imagen turística, su creación, medición y
promoción. Seguidamente, se realiza un estudio específico de
ambos portales en su versión inglesa, a fin de conocer su imagen
turística y los medios utilizados para su creación y difusión. Por
último, se proporcionan propuestas de mejora para perfeccionar
estas páginas webs.
Tourism in Spain has become one of the sectors that contributes the most wealth to the Spanish economy, since it is one of the countries that receives the most international tourists. Therefore, it is convenient that the tourist image of their communities is favorably known. The main objective of this work is to analyze the tourist image of two Spanish autonomous communities, specifically, Galicia and Andalusia, using the portals in their English version of their corresponding web pages. Prior to this analysis, the different issues associated with the tourist image, its creation, measurement and promotion are developed. Moreover, a specific study of both portals is carried out in their English version, in order to know their tourist image and the means used for their creation and dissemination. Finally, proposals for improvement are offered to improve these web pages.
Tourism in Spain has become one of the sectors that contributes the most wealth to the Spanish economy, since it is one of the countries that receives the most international tourists. Therefore, it is convenient that the tourist image of their communities is favorably known. The main objective of this work is to analyze the tourist image of two Spanish autonomous communities, specifically, Galicia and Andalusia, using the portals in their English version of their corresponding web pages. Prior to this analysis, the different issues associated with the tourist image, its creation, measurement and promotion are developed. Moreover, a specific study of both portals is carried out in their English version, in order to know their tourist image and the means used for their creation and dissemination. Finally, proposals for improvement are offered to improve these web pages.