Marketing de servicios: Análisis de la oferta y la demanda del turismo en España

Abstract

El objetivo de este trabajo es analizar el turista que recibe España en función al tipo de alojamiento que eligen para sus vacaciones. Para ello hemos estudiado los distintos tipos de alojamiento que podemos encontrar, haciendo un análisis más exhaustivo en los hoteles y apartamentos turísticos. Tras ver el tipo de turista que recibimos, hemos comentado si España está preparada para recibir el volumen de turistas que recibe. The aim of this project is to analyse the type of tourist that Spain receives according to the kind of accommodation that they choose for their holidays. To this end, the different types of accommodation which can be found has been studied, making a more exhaustive analysis of the hotels and tourist apartments. After seeing the type of tourist that Spain receives, it has been commented on whether Spain is prepared to receive the volume of tourists that it receives and whether any changes are needed in the service provided.