APLICACIÓN DE LA INGENIERÍA KANSEI A UN PROYECTO DE I+D
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2018-09-05
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Jaén: Universidad de Jaén
Resumen
En este trabajo se va a aplicar la Ingeniería Kansei al proceso de diseño de un producto I+D. El producto elegido para el trabajo es el envase del aceite de oliva. La elección se debe al potencial que alcanza la industria oleícola en nuestra región y la importancia que debe darse al I+D en este sector donde poco a poco se percibe una modernización de las marcas comercializadoras. Lo que se pretende en este estudio es determinar unas características físicas determinadas para los envases de aceite de oliva que generen ciertas emociones pretendidas en los consumidores. En este contexto, se midió la percepción de 50 consumidores habituales mediante una encuesta y se analizaron los resultados mediante un análisis estadístico y un análisis de minería de datos. Los resultados obtenidos son indicativos de la influencia de algunas características del diseño en la percepción de la calidad del producto.
In this work Kansei Engineering is going to be applied to the design process of an R&D product. The product chosen for the work is the olive oil packaging. The choice is due to the potential of the olive oil industry in our region and the importance that should be given to R & D in this sector where little by little a modernization of the marketing brands is perceived. The aim of this study is to determine certain physical characteristics for olive oil packaging that generate certain desired emotions in consumers. In this context, the perception of 50 regular consumers was measured by means of a survey and the results were analyzed by means of statistical analysis and data mining analysis. The results obtained are indicative of the influence of some design features on the perception of product quality.
In this work Kansei Engineering is going to be applied to the design process of an R&D product. The product chosen for the work is the olive oil packaging. The choice is due to the potential of the olive oil industry in our region and the importance that should be given to R & D in this sector where little by little a modernization of the marketing brands is perceived. The aim of this study is to determine certain physical characteristics for olive oil packaging that generate certain desired emotions in consumers. In this context, the perception of 50 regular consumers was measured by means of a survey and the results were analyzed by means of statistical analysis and data mining analysis. The results obtained are indicative of the influence of some design features on the perception of product quality.