CREACIÓN DE UN NEGOCIO ONLINE: DROPSHIPPING
Fecha
2022-05-23
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Jaén: Universidad de Jaén
Resumen
[ES] Con este trabajo queremos demostrar si es rentable la creación de una empresa online llamada Pritienda dedicada a la venta de las zapatillas de fútbol.
En primer lugar, hemos explicado cual es la idea de nuestro negocio y en qué consiste el proyecto. Posteriormente, hemos realizado un análisis estratégico. De esta forma podremos averiguar cómo se encuentra el sector de las zapatillas de fútbol. Después, tenemos un plan de marketing, tratando aspectos de gran relevancia como (producto, precio, distribución, comunicación y logotipo) del marketing. A continuación, hemos llevado a cabo un plan de operaciones donde hemos hablado del proceso, activos necesarios y localización de nuestra empresa.
Todas las previsiones realizadas a lo largo del trabajo han sido aplicadas bajo un entorno moderado-optimista con tasas de crecimiento relativamente altas.
Finalmente, dentro del apartado financiero, los indicadores VAN y TIR son adecuados, indicándonos que el proyecto es viable.
[EN] With this work we want to demonstrate if the creation of an online company called Pritienda dedicated to the sale of soccer shoes is profitable. First of all, we have explained what the idea of our business is and what the project consists of. Subsequently, we have carried out a strategic analysis. In this way we can find out how the soccer shoe sector is doing. Afterwards, we have a marketing plan, dealing with aspects of great relevance such as (product, price, distribution, communication and logo) of marketing. Next, we have carried out an operations plan where we have discussed the process, necessary assets and location of our company. All the forecasts made throughout the work have been applied under a moderate-optimistic environment with relatively high growth rates. Finally, within the financial section, the Net present Value (NPV) and IRR (Internal rate of return on investment) indicators are adequate, indicating that the project is viable.
[EN] With this work we want to demonstrate if the creation of an online company called Pritienda dedicated to the sale of soccer shoes is profitable. First of all, we have explained what the idea of our business is and what the project consists of. Subsequently, we have carried out a strategic analysis. In this way we can find out how the soccer shoe sector is doing. Afterwards, we have a marketing plan, dealing with aspects of great relevance such as (product, price, distribution, communication and logo) of marketing. Next, we have carried out an operations plan where we have discussed the process, necessary assets and location of our company. All the forecasts made throughout the work have been applied under a moderate-optimistic environment with relatively high growth rates. Finally, within the financial section, the Net present Value (NPV) and IRR (Internal rate of return on investment) indicators are adequate, indicating that the project is viable.