Responsabilidad Social Corporativa
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2014-07-08
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Jaén: Universidad de Jaén
Resumen
[ES]Dicho trabajo se centra en el estudio de la Responsabilidad Social Corporativa, por su actual importancia como una reciente tendencia de gestión responsable de las empresas.
Por tanto, con el propósito de ahondar en el conocimiento del actual papel de la RSC y de cuál es la realidad de su presencia en la sociedad, se ofrece una relación de noticias obtenidas a través de la prensa escrita que en materia de RSC nos aporten los datos relevantes para llegar al objetivo de dicho trabajo.
Además, dicho proyecto aportará un análisis más en profundidad sobre como aplica una empresa concreta la RSC, atendiendo a cuál es la información que desvela a través de su web corporativa.
Este trabajo aporta algunas pinceladas sobre qué está pasando con el tejido empresarial en nuestro país y si de verdad se está produciendo una transformación de las empresas hacia entes sociales además de económicos.
[EN]This paper focuses on the study of Corporate Social Responsibility (CSR) for its current importance as a recent trend of responsible corporate management. Therefore, in order to delve into our understanding of the current role of CSR and what the reality of their presence in society is, a group of news obtained through the press is featured in CSR they provide relevant data to reach the objective of this work. In addition, this project will provide a deeper analysis about how a specific company applies CSR, based on what information it reveals through its corporate website. This paper provides sorne hints about what's going on with the business in our country and if a real transformation of companies is being produced to not only economic entities, but social entities and concerned about the environment in which they are acting in a responsible way and becoming major players in sustainable development.
[EN]This paper focuses on the study of Corporate Social Responsibility (CSR) for its current importance as a recent trend of responsible corporate management. Therefore, in order to delve into our understanding of the current role of CSR and what the reality of their presence in society is, a group of news obtained through the press is featured in CSR they provide relevant data to reach the objective of this work. In addition, this project will provide a deeper analysis about how a specific company applies CSR, based on what information it reveals through its corporate website. This paper provides sorne hints about what's going on with the business in our country and if a real transformation of companies is being produced to not only economic entities, but social entities and concerned about the environment in which they are acting in a responsible way and becoming major players in sustainable development.