Tienda online de productos de alimentación ecológicos
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2024-04-15
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Jaén: Universidad de Jaén
Resumen
La tendencia actual y futura de crecimiento del comercio electrónico y de la producción y consumo de productos
ecológicos, tanto en España como a nivel internacional, motivaron la realización del presente plan de empresa.
En el mismo, se propone la creación de una tienda para la venta online de productos de alimentación ecológicos
de alta calidad, elaborados sin el uso de sustancias químicas dañinas a la salud y el medioambiente. Se describe
el entorno general y específico en el que se llevarán a cabo las operaciones, se identifican los principales riesgos
a afrontar, así como la competencia y mercado objetivo. Se traza la estrategia a seguir durante los primeros años
de funcionamiento del proyecto, lo cual abarca desde las actividades clave, la gestión de recursos humanos, la
forma jurídica de la empresa, hasta los aspectos económico financieros que determinan la viabilidad del
proyecto. Se constata que todos los procesos que engloba el marketing digital y la publicidad son vitales para el
éxito de este tipo de negocios, pues se constituyen en fuente directa de captación de clientes y de incremento de
los ingresos por ventas.
The current and future growth trend of ecommerce and the production and consumption of ecological products, both in Spain and internationally, motivated the realization of this business plan. It proposes the creation of an online store for selling high-quality ecological food products, made without the use of chemical substances harmful to health and the environment. The general and specific environment in which operations will be carried out is described, the main risks to be faced are identified, as well as the competition and target market. The strategy to be followed during the first years of operation of the project is outlined, which covers key activities, human resources management, the legal form of the company and the economic and financial aspects that determine the viability of the project. It is confirmed that all the processes that encompass digital marketing and advertising are vital for the success of this kind of business, since they constitute a direct source of customer acquisition and increased sales income.
The current and future growth trend of ecommerce and the production and consumption of ecological products, both in Spain and internationally, motivated the realization of this business plan. It proposes the creation of an online store for selling high-quality ecological food products, made without the use of chemical substances harmful to health and the environment. The general and specific environment in which operations will be carried out is described, the main risks to be faced are identified, as well as the competition and target market. The strategy to be followed during the first years of operation of the project is outlined, which covers key activities, human resources management, the legal form of the company and the economic and financial aspects that determine the viability of the project. It is confirmed that all the processes that encompass digital marketing and advertising are vital for the success of this kind of business, since they constitute a direct source of customer acquisition and increased sales income.