La importancia del turismo chino en la economía española.
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Fecha
2021-07-05
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Jaén: Universidad de Jaén
Resumen
El gran crecimiento económico y demográfico de China supone
grandes oportunidades en una amplia variedad de sectores.
Por ello, se están reformulando las formas de captar y tratar a este
mercado, con características propias y claramente diferenciadas.
La finalidad de este trabajo de investigación es conocer y
profundizar sobre la importancia que tiene el mercado turístico
chino en la economía española.
Para conseguir tal fin, se ha analizado la cantidad de viajeros, su
comportamiento y la evolución de este.
China has been growing economically and demographically for decades. This represents great opportunities for a wide variety of sectors. As a result, ways of attracting and dealing with this market are being reformulated. A market with behaviors and values that are very different from those of the Western market. The aim of this research project is to improve our knowledge of the importance of the Chinese tourist market in the Spanish economy. To achieve this goal, we have analyzed the number of travelers, their behavior, their evolution, among other factors.
China has been growing economically and demographically for decades. This represents great opportunities for a wide variety of sectors. As a result, ways of attracting and dealing with this market are being reformulated. A market with behaviors and values that are very different from those of the Western market. The aim of this research project is to improve our knowledge of the importance of the Chinese tourist market in the Spanish economy. To achieve this goal, we have analyzed the number of travelers, their behavior, their evolution, among other factors.