Expresión artística en la publicidad: Aprendemos a comunicar
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2024-04-19
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Jaén: Universidad de Jaén
Resumen
[ES]En este Trabajo de Fin de Máster se propone una Situación De Aprendizaje en la asignatura de Educación
Plástica Visual y Audiovisual, que se desarrollará durante el tercer trimestre para el alumnado de tercero
de E.S.O. siguiendo el marco normativo actual de la LOMLOE.
Propone el aprendizaje de diferentes ámbitos de conocimientos artísticos – visuales y audiovisuales.
Partiendo de los contenidos teóricos el alumnado deberá realizar diferentes propuestas prácticas, siendo
el objetivo principal que el alumnado trabaje las competencias específicas de EPVA que le permita
desarrollar todo el proceso de trabajo, finalizando en la realización de un producto final que consistirá en
la realización de un spot publicitario
La proyección didáctica desarrolla esta Situación de Aprendizaje organizada en una serie de
actividades, donde el alumnado se introduce en el estudio de la cultura visual. Tiene como punto de partida
una propuesta de investigación y trabajo individual que deberán compartir con su grupo para aprender a
trabajar en equipo en aprendizaje cooperativo y presentar un producto final.
[EN]In this Master's Thesis a Learning Situation is proposed in the subject of Visual and Audiovisual Plastic Education, which will be developed during the third term for students in the third year of E.S.O. following the current regulatory framework of the LOMLOE. It proposes the learning of different areas of artistic, visual and audiovisual knowledge. Starting from the theoretical contents, the students will have to carry out different practical proposals, the main objective being that the students work on the specific competences of EPVA which will allow them to develop the whole work process, ending with the production of a final product which will consist of the production of an advertising spot. The didactic projection develops this Learning Situation organized in a series of activities, where students are introduced to the study of visual culture. The starting point is a research proposal and individual work that they will have to share with their group in order to learn to work as a team in cooperative learning and present a final product. Translated with www.DeepL.com/Translator (free version)
[EN]In this Master's Thesis a Learning Situation is proposed in the subject of Visual and Audiovisual Plastic Education, which will be developed during the third term for students in the third year of E.S.O. following the current regulatory framework of the LOMLOE. It proposes the learning of different areas of artistic, visual and audiovisual knowledge. Starting from the theoretical contents, the students will have to carry out different practical proposals, the main objective being that the students work on the specific competences of EPVA which will allow them to develop the whole work process, ending with the production of a final product which will consist of the production of an advertising spot. The didactic projection develops this Learning Situation organized in a series of activities, where students are introduced to the study of visual culture. The starting point is a research proposal and individual work that they will have to share with their group in order to learn to work as a team in cooperative learning and present a final product. Translated with www.DeepL.com/Translator (free version)