EL SEXISMO EN LOS ANUNCIOS PUBLICITARIOS DE LIMPIEZA DEL HOGAR
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Fecha
2020-10
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Jaén: Universidad de Jaén
Resumen
En la actualidad la publicidad está presente en cada uno de nuestros días, nos llega desde diversas fuentes como son, la televisión, la radio, las vaya publicitarias, los folletos, el móvil, el teléfono de casa o el periódico.
Según el presente trabajado enfocado a los anuncios de limpieza del hogar, asocia a las mujeres el papel de ama de casa que se dedica a las tareas del hogar y al cuidado de los hijos y del resto de la familia. En este trabajo, como se menciona anteriormente, se analizan una serie de anuncios que se han considerado más interesantes referentes a la publicidad en los productos de limpieza del hogar.
Nowadays, advertising is a part of our everyday lives. It reaches us from different sources such as television, radio, billboards, brochures, our mobile phone, the landline phone, or newspapers. The present job focused on the homecleaning advertisements, it associates women to the housekeeper role that works in the housework and in the children and family care. In the present project, as mentioned before, they have been analyzed some advertisements that have been considered more interesting referring to the publicity in the home cleaning products.
Nowadays, advertising is a part of our everyday lives. It reaches us from different sources such as television, radio, billboards, brochures, our mobile phone, the landline phone, or newspapers. The present job focused on the homecleaning advertisements, it associates women to the housekeeper role that works in the housework and in the children and family care. In the present project, as mentioned before, they have been analyzed some advertisements that have been considered more interesting referring to the publicity in the home cleaning products.