Implicación de las redes sociales, influencers, youtubers y community manager en el comercio electrónico.
Fecha
2019-10
Autores
Título de la revista
ISSN de la revista
Título del volumen
Editor
Jaén: Universidad de Jaén
Resumen
[ES] La elaboración de este proyecto tiene su base en el auge del comercio electrónico durante estos últimos años en España. La gran expansión del mismo se debe en cierta medida a la presencia de influencers que han llegado a enriquecer la economía del país, favoreciendo la compraventa a través de la red.
Este trabajo fin de grado pretende investigar más profundamente el potencial alcance y lo que trae consigo las plataformas de redes sociales, como la apertura de nuevos comercios electrónicos. Por este motivo, consideramos que la existencia de este fenómeno en el mundo ha sido capaz de provocar un gran impacto entre los jóvenes, llegando de esta manera a ejercer un alto grado de influjo en la sociedad, pero aún no entienden del todo su trabajo, dada la escasa información que hay.
[EN] The development of this project is based on the rise of e-commerce in recent years in Spain, the great expansion of it is due in some measure to the presence of influencers who have come to enrich the economy of the country, favoring the sale of through the network. This final project of degree aims to investigate more deeply the potential scope and what social networks bring, such as the opening of new electronic businesses. For this reason, we consider that the existence of this phenomenon in the world has been able to create a great impact among young people and generating an influence in society, but still does not fully understand their work due to the little information that there is on the subject , so that case should be investigated, analyzed and understood.
[EN] The development of this project is based on the rise of e-commerce in recent years in Spain, the great expansion of it is due in some measure to the presence of influencers who have come to enrich the economy of the country, favoring the sale of through the network. This final project of degree aims to investigate more deeply the potential scope and what social networks bring, such as the opening of new electronic businesses. For this reason, we consider that the existence of this phenomenon in the world has been able to create a great impact among young people and generating an influence in society, but still does not fully understand their work due to the little information that there is on the subject , so that case should be investigated, analyzed and understood.