Cómo negociar con éxito en el mercado chino del aceite de oliva español
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2015-09-08
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Jaén: Universidad de Jaén
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[ES] De acuerdo con las prácticas de empresas que he llevado a cabo durante este cuatrimestre en relación al negocio del aceite de oliva en España con el mercado chino, he decidido elaborar mi trabajo fin de grado enfocándome a este sector.
Para ello realizaré primero un análisis del sector oleícola en el gigante asiático.
Posteriormente se realizará un análisis en cuanto al entorno político y legal, económico y cultural de China en relación a este sector.
Por otra parte, con el objetivo de conocer más a fondo la cultura China, realizaré también una evaluación de la cultura del gigante asiático mediante la teoría de Hofstede.
Y por último, de acuerdo a mis prácticas de empresas, realizaré un análisis basado en mi propia experiencia en relación a los pasos que hemos llevado a cabo para conseguir contactar con los empresarios chinos.
[EN] According to the practices of companies that I have done during this qumter in relation to the olive oil business in Spain with the Chinese market, I decided to develop my work degree focusing on this sector. I will make an analysis of the olive sector in the Asian giant, and also an analysis about the political and legal environment, economic and cultural of China in relation to this sector. Moreover, in order to learn more about Chinese culture, I will make an assessment of the Asian giant's culture by the theory of Hofstede. And finally, according to my business practices, I will make based on my own experience in relation to the steps we have taken to get.
[EN] According to the practices of companies that I have done during this qumter in relation to the olive oil business in Spain with the Chinese market, I decided to develop my work degree focusing on this sector. I will make an analysis of the olive sector in the Asian giant, and also an analysis about the political and legal environment, economic and cultural of China in relation to this sector. Moreover, in order to learn more about Chinese culture, I will make an assessment of the Asian giant's culture by the theory of Hofstede. And finally, according to my business practices, I will make based on my own experience in relation to the steps we have taken to get.