La calidad de la web y la calidad del sistema en el sector oleícola ecológico andaluz
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2017-07
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Jaén: Universidad de Jaén
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[ES]El comercio electrónico es un medio para hacer que las empresas lleguen directamente al consumidor sin pasar por la distribución, obteniendo éstas mayor valor añadido. En este trabajo abarcaremos el uso de la web en las empresas oleícolas ecológicas andaluzas,
El objetivo principal de este TFG es analizar dichos sitios webs para así analizar la calidad del sistema, así como la calidad de la información mediante el Método de Adaptación Tecnológico.
Recogemos información de las diferentes empresas oleícolas ecológicas andaluzas. Recabamos información de cada una de ellas en la base de datos SABI. Una vez localizadas las que tenían web, analizamos cada una de las variables que la literatura indica sobre calidad de la web y calidad del sistema. Lo más relevante es el estudio empírico desarrollado que, nos ha permitido diagnosticar el uso de la web para la comercialización de aceite de oliva ecológico. Por último, presentamos las conclusiones.
[EN]Electronic commerce is a means to make the companies reach the consumer directly without going through the distribution, obtaining these more added value. In this work we will cover the use of the web in Andalusian ecological olive companies, The main objective of this TFG is to analyze such websites to analyze the quality of the system as well as the quality of the information through the Technological Adaptation Method. We collect information from different Andalusian organic olive companies. We collected information from each of them in the SABI database. Once the web sites were located, we analyzed each of the variables that the literature indicates about web quality and system quality. The most relevant is the empirical study developed that has allowed us to diagnose the use of the web for the commercialization of organic olive oil. Finally, we present the conclusions.
[EN]Electronic commerce is a means to make the companies reach the consumer directly without going through the distribution, obtaining these more added value. In this work we will cover the use of the web in Andalusian ecological olive companies, The main objective of this TFG is to analyze such websites to analyze the quality of the system as well as the quality of the information through the Technological Adaptation Method. We collect information from different Andalusian organic olive companies. We collected information from each of them in the SABI database. Once the web sites were located, we analyzed each of the variables that the literature indicates about web quality and system quality. The most relevant is the empirical study developed that has allowed us to diagnose the use of the web for the commercialization of organic olive oil. Finally, we present the conclusions.