Mercado Asiático: destino de deslocalización para las empresas españolas.
Fecha
2017-06
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Jaén: Universidad de Jaén
Resumen
[ES]
La globalización, los mercados emergentes y las nuevas oportunidades de negocio han llevado a muchas empresas a comerciar en otros países. China con tasas de crecimiento altas y continuadas en el tiempo, poco habituales en darse en los países occidentales, se ha constituido como un país en apertura progresiva al mercado exterior, posicionándose como un amplio territorio de mil trescientos millones de personas lleno de oportunidades. Con un gran potencial para la deslocalización de actividades, se presenta aquí un proyecto de exportación de vinos, en dos variedades y en tres grandes ciudades de China: Macao, Hong Kong y Shanghái. El estudio de las costumbres, su mercado y el creciente consumo de vino en este país, demuestran que esas oportunidades son reales y se han de aprovechar. Mediante un plan comercial se demostrará como se podría realizar la exportación de vino y la ampliación de la empresa Manuel Aragón, S.L.
[EN] Globalization, emerging markets and new business opportunities had lead to many companies to do business abroad. China with high and continued development rates, unusual in occidental countries, has been built as a wide territory with one thousand tree hundred million people full of opportunities. With a high potential related to offshoring and outsourcing, is presented as wine´s exportation project, with two varieties of wine in three Chinese big cities: Macau, Hong Kong and Shanghai. The study of their market, their way of living and the increasingly consumption of wine in that country, shows up that opportunities are available and they should be exploited. With a business plan, it will be shown how this project of wine exportation and development of the company Manuel Aragón, S.L. would be developed.
[EN] Globalization, emerging markets and new business opportunities had lead to many companies to do business abroad. China with high and continued development rates, unusual in occidental countries, has been built as a wide territory with one thousand tree hundred million people full of opportunities. With a high potential related to offshoring and outsourcing, is presented as wine´s exportation project, with two varieties of wine in three Chinese big cities: Macau, Hong Kong and Shanghai. The study of their market, their way of living and the increasingly consumption of wine in that country, shows up that opportunities are available and they should be exploited. With a business plan, it will be shown how this project of wine exportation and development of the company Manuel Aragón, S.L. would be developed.