Planificación financiera. Aplicación a un caso real: DANONE
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2015-09-09
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Jaén: Universidad de Jaén
Resumen
[ES] Mediante la realización de este Trabajo Fin de Grado “Planificación Financiera. Aplicación a un caso real”, se va a tratar de estudiar Danone, S.A, una multinacional muy importante del sector de la alimentación.
En primer lugar, en el epígrafe 2, se va a ofrecer una descripción generalizada de dicha compañía: su historia, su expansión, cuáles son los productos que proporcionan, sector en el que opera, sus competidores principales, entre otros aspectos.
A continuación, en el epígrafe 3, se va a llevar a cabo un análisis de la situación económico-financiera del Grupo, a partir de los datos obtenidos del balance y cuenta de resultados de éste. Esto se completó con una interpretación y comparación de los mismos con Calidad Pascual, S.A, uno de sus competidores, a fin de obtener unas conclusiones más relevantes.
Posteriormente, en el epígrafe cuarto, se va a realizar una predicción futura acerca del comportamiento que van a protagonizar las ventas y costes de esta empresa, partiendo de datos de años anteriores, de las estrategias que seguirán, de la situación del país, del paro, e incluso de la evolución del sector en el que se encuentran.
En el quinto epígrafe, se van a elaborar los estados financieros provisionales de los años 2014, 2015 y 2016, junto con los aspectos más importantes a destacar.
Por último, en el sexto epígrafe, se reflejarán las conclusiones personales del trabajo realizado.
[EN] By performing of this final project of my degree, “Financial planning. Application to a real case”, I will try to study Danone, S.A, an important multinational in the food sector. First, in the general description of the company, we can see its history, its expansion, the products that Danone offers, its direct competitors and the sector in which it operates, among other things. Then, I will analyze its economic-financial situation of Group, from the data obtained from the balance sheet and results accounts of this. This was completed with an interpretation and comparison of these with Quality Pascual, S.A, one of this its competitors, in order to obtain more relevant conclusions. Later, we will see a future prediction about the behavior that will star the sales and costs of this company, based on data from previous years, strategies to follow, the situation in the country, and even the evolution of the sector in which they find themselves. The next point is about financial statements prediction during 2014, 2015 and 2016 years, together with the most important aspects to note. Finally, we will reflect the personal questions of work performed.
[EN] By performing of this final project of my degree, “Financial planning. Application to a real case”, I will try to study Danone, S.A, an important multinational in the food sector. First, in the general description of the company, we can see its history, its expansion, the products that Danone offers, its direct competitors and the sector in which it operates, among other things. Then, I will analyze its economic-financial situation of Group, from the data obtained from the balance sheet and results accounts of this. This was completed with an interpretation and comparison of these with Quality Pascual, S.A, one of this its competitors, in order to obtain more relevant conclusions. Later, we will see a future prediction about the behavior that will star the sales and costs of this company, based on data from previous years, strategies to follow, the situation in the country, and even the evolution of the sector in which they find themselves. The next point is about financial statements prediction during 2014, 2015 and 2016 years, together with the most important aspects to note. Finally, we will reflect the personal questions of work performed.