ANÁLISIS ECONÓMICO-FINANCIERO DE UN PROYECTO EMPRESARIAL. IM ENTERPRISE, S.L
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2016-06-27
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Jaén: Universidad de Jaén
Resumen
[ES] El trabajo propuesto muestra el desarrollo de la creación de una
nueva empresa dedicada a la comercialización de maquinaria de obra
pública, agricultura y manutención.
En primer lugar realizaremos un estudio completo del entorno
general y específico.
Posteriormente se estudiará el mercado de referencia, realizando la
estimación de ventas con objeto de conocer si nuestra empresa tendrá
repercusión en el mercado objetivo.
Además se analizará la oferta realizando estudios sobre el tamaño y
material necesario, los costes fijos y variables en los que va a incurrir
la empresa y se elaborará un plan de marketing para establecer las
diferentes actuaciones para alcanzar los objetivos deseados.
Por último, se realizará la planificación económico-financiera de
dicha empresa. Quedarán elaborados los estados previsionales de
dicha empresa para un horizonte temporal de tres años finalizando
con un análisis de ratios que dará explicación a la situación
económica y financiera de la empresa.
[EN] The Project proposed is about the development of the creation of a new Company dedicated to commercialization of public works, agriculture and maintenance machinery. First we carry out a complete study of the general and specific context. Secondly, the relevant market will be studied, performing the estimation of projected sales for the first quarter in order to know if our company will have impact on the target market. Besides, the offer will be analyzed conducting studies on the size and inventories, fixes and variable cost that will incur the company and a marketing plan will be developed to set different actions to achieve the desired objectives Finally, the economic and financial planning of the company will be analyzed. The future financial statements of the company will be forecasted for a time horizon of three years, ending with an analysis of ratios that give explanation to the economic and financial situation of the company.
[EN] The Project proposed is about the development of the creation of a new Company dedicated to commercialization of public works, agriculture and maintenance machinery. First we carry out a complete study of the general and specific context. Secondly, the relevant market will be studied, performing the estimation of projected sales for the first quarter in order to know if our company will have impact on the target market. Besides, the offer will be analyzed conducting studies on the size and inventories, fixes and variable cost that will incur the company and a marketing plan will be developed to set different actions to achieve the desired objectives Finally, the economic and financial planning of the company will be analyzed. The future financial statements of the company will be forecasted for a time horizon of three years, ending with an analysis of ratios that give explanation to the economic and financial situation of the company.