Análisis de Instagram en el sector oleícola
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2024-01-12
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Jaén: Universidad de Jaén
Resumen
El objetivo de este trabajo final de máster es investigar y comprender cómo las empresas agrícolas del sector oleícola utilizan las redes sociales, específicamente Instagram, para dar a conocer su presencia y promocionar sus productos. Las redes sociales son una potente herramienta publicitaria y cada vez son más las empresas que deciden incorporarlas a su mecánica de trabajo bien sea para darse a conocer o también para captar el mayor número de clientes potenciales. Con este proyecto se pretende conocer el impacto que las redes sociales específicamente la red social Instagram, en este caso el aceite de oliva.
The aim of this final master's project is to investigate and understand how agricultural companies in the olive oil sector use social media, specifically Instagram, to promote their products and increase their visibility. social media is a powerful advertising tool, and more and more companies are incorporating it into their working mechanics, either to become known or to capture the largest number of potential customers. this project aims to discover the impact of social media, specifically Instagram, on the olive oil industry.
The aim of this final master's project is to investigate and understand how agricultural companies in the olive oil sector use social media, specifically Instagram, to promote their products and increase their visibility. social media is a powerful advertising tool, and more and more companies are incorporating it into their working mechanics, either to become known or to capture the largest number of potential customers. this project aims to discover the impact of social media, specifically Instagram, on the olive oil industry.