Impacto del big data en el sector turístico español
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2024-05-06
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Jaén: Universidad de Jaén
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El propósito de este trabajo es acercar y aclarar el conocimiento sobre el Big Data y su implicación con el sector turístico en España, debido a que es una herramienta relativamente novedosa y que está en auge en el turismo. Es por esto por lo que se ha llevado a cabo una revisión bibliográfica sobre aspectos como: su historia, las oportunidades y retos que presenta o la metodología con las fases y tipos de Software más emergentes. También se han elaborado dos entrevistas a Profesionales en activo expertos en la materia para conocer sus opiniones y encontrar conclusiones. Por último, se contrastan las dos hipótesis de este trabajo analizando si la inversión en formación acerca del Big Data provocaría mejores resultados en cuanto a la demanda turística en España y la importancia de la huella digital en el Big Data como herramienta para crear perfiles de destinos turísticos.
The purpose of this work is to bring closer and clarify knowledge about Big Data and its implications in the tourism sector in Spain, as it is a relatively new and booming tool in tourism. For this reason, a literature review has been conducted on aspects such as its history, the opportunities and challenges it presents, and the methodology with the phases and types of emerging software. Two interviews have also been conducted with active professionals who are experts in the field to gather their opinions and draw conclusions. Finally, the two hypotheses of this work are contrasted by analyzing whether investment in Big Data training would lead to better results in terms of tourism demand in Spain and the importance of the digital footprint in Big Data as a tool for creating profiles of tourist destinations.
The purpose of this work is to bring closer and clarify knowledge about Big Data and its implications in the tourism sector in Spain, as it is a relatively new and booming tool in tourism. For this reason, a literature review has been conducted on aspects such as its history, the opportunities and challenges it presents, and the methodology with the phases and types of emerging software. Two interviews have also been conducted with active professionals who are experts in the field to gather their opinions and draw conclusions. Finally, the two hypotheses of this work are contrasted by analyzing whether investment in Big Data training would lead to better results in terms of tourism demand in Spain and the importance of the digital footprint in Big Data as a tool for creating profiles of tourist destinations.