PROYECTO EMPRESARIAL DE MEJORA PARA LA EMPRESA IMPRENTA GLOBAL
Fecha
2019-05
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Jaén: Universidad de Jaén
Resumen
[ES] Este proyecto fin de grado tiene como objetivo fundamental el estudio y la mejora de una empresa del sector de las artes gráficas, Imprenta Global. Actualmente, en un mundo más globalizado, la empresa se queda pequeña a ojos de la localización, un pequeño pueblo de la provincia de Jaén. El objetivo principal es ser una compañía presente en todo el mundo a través de las TIC´S. Es por esto que esta empresa va a llevar a cabo una aplicación móvil. Para realizar esta mejora, se ha realizado un estudio en diferentes disciplinas, como son: un análisis estratégico, un plan de marketing, de recursos humanos y de operaciones, y, por último, un análisis económico-financiero, para incrementar su rentabilidad.
[EN] This final degree project has as fundamental objective the study and improvement of a company in the graphic arts sector, Imprenta Global. Actually, in a more globalized world, the company is small in the eyes of the location, a small town in the province of Jaén. The main objective is to be a company present throughout the world through TIC´S. For this, the company is going to carry out a mobile application. To perform the improvement has been carried out a study in different disciplines as strategic analysis, a marketing plan, human resources plan and operations plan, and, to end, an economic-financial analysis to increase their profitability.
[EN] This final degree project has as fundamental objective the study and improvement of a company in the graphic arts sector, Imprenta Global. Actually, in a more globalized world, the company is small in the eyes of the location, a small town in the province of Jaén. The main objective is to be a company present throughout the world through TIC´S. For this, the company is going to carry out a mobile application. To perform the improvement has been carried out a study in different disciplines as strategic analysis, a marketing plan, human resources plan and operations plan, and, to end, an economic-financial analysis to increase their profitability.