Plan de marketing para la expansión de la línea de negocio de la empresa Stone Care. INC
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2024-04-10
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Jaén: Universidad de Jaén
Resumen
El de Fin de Máster de Administración de Empresas, se centra en el desarrollo de un plan de marketing estratégico
para la implementación exitosa de una nueva línea de productos de grifería por parte de la empresa Stone Care.INC,
situada en la Florida, Estados Unidos y especializada en la construcción de superficies de mármol y otras piedras
preciosas. La principal motivación es diversificar la oferta y fortalecer la posición competitiva de la empresa en un
mercado dinámico y en constante cambio. Se ha diseñado un enfoque integral de marketing que abarca los niveles
estratégicos, táctico y de control. Comenzando con un análisis exhaustivo de la situación, se establecen objetivos
claros y se elaboran estrategias corporativas sólidas. Posteriormente, se implementan acciones dirigidas a fortalecer
y expandir la presencia de la marca en el mercado, al mismo tiempo que se prioriza la satisfacción de las necesidades
de los clientes. Por último, se presenta el análisis de la viabilidad de este plan, teniendo en cuenta la previsión de la
ganancia que se espera obtener.
This Business Administration Master's Thesis focuses on the development of a strategic marketing plan for the successful implementation of a new line of faucet products by the company Stone Care. INC, located in Florida, United States and specialized in the construction of marble surfaces and other precious stones. The main motivation is to diversify the offer and strengthen the competitive position of the company in a dynamic and constantly changing market. A comprehensive approach to marketing has been designed that encompasses the strategic, tactical, and control levels. Starting with a thorough analysis of the situation, clear objectives are set and sound corporate strategies are drawn up. Subsequently, actions aimed at strengthening and expanding the brand's presence in the market were implemented, while prioritizing the satisfaction of customer needs. Finally, a small analysis of the feasibility of this plan was carried out, taking into account the forecast of the profit that is expected to be obtained.
This Business Administration Master's Thesis focuses on the development of a strategic marketing plan for the successful implementation of a new line of faucet products by the company Stone Care. INC, located in Florida, United States and specialized in the construction of marble surfaces and other precious stones. The main motivation is to diversify the offer and strengthen the competitive position of the company in a dynamic and constantly changing market. A comprehensive approach to marketing has been designed that encompasses the strategic, tactical, and control levels. Starting with a thorough analysis of the situation, clear objectives are set and sound corporate strategies are drawn up. Subsequently, actions aimed at strengthening and expanding the brand's presence in the market were implemented, while prioritizing the satisfaction of customer needs. Finally, a small analysis of the feasibility of this plan was carried out, taking into account the forecast of the profit that is expected to be obtained.