Plan de Comunicación para Centro Comercial Jaén Plaza
Fecha
2021-06-02
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Jaén: Universidad de Jaén
Resumen
La comunicación es un acto que realizamos a diario y que es
primordial para conseguir expresar y transmitir nuestras
inquietudes.
Este proyecto de investigación tiene como fin principal realizar un
detallado estudio sobre cómo el nuevo centro comercial Jaén Plaza
puede transmitir su mensaje mediante la comunicación. Por tanto,
nuestro plan de comunicación se basará en analizar cuál es la
trayectoria que debe seguir el centro para conseguir sus objetivos
y, posteriormente, los resultados esperados.
El proyecto contará con siete aspectos claves, que irán desde
analizar el contexto empresarial en el que se encuentra Jaén Plaza
hasta realizar el presupuesto al que tendremos que hacer frente
para el proyecto.
Communication is an act that we carry out every days and which is essential in order to express and transmit our concerns. This proyect of research is to carry out a detailed study on how the new Jaén Plaza shopping center can transmit its message through communication. Therefore, our communication plan will be based on analyzing the path that the center must follow to achieve its objetives and, subsequently, the expected results. The project will have seven key aspects, which will range from analyzing the business context in which Jaén Plaza is located to making the budget that we will have to face for the project.
Communication is an act that we carry out every days and which is essential in order to express and transmit our concerns. This proyect of research is to carry out a detailed study on how the new Jaén Plaza shopping center can transmit its message through communication. Therefore, our communication plan will be based on analyzing the path that the center must follow to achieve its objetives and, subsequently, the expected results. The project will have seven key aspects, which will range from analyzing the business context in which Jaén Plaza is located to making the budget that we will have to face for the project.