RESPONSABILIDAD SOCIAL CORPORATIVA Y EMPRESA FAMILIAR. CASO AUTOESCUELA ROMERO
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2020-01
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Jaén: Universidad de Jaén
Resumen
[ES] La Responsabilidad Social Corporativa (RSC) es una forma de dirigir las empresas basado en la gestión de los impactos que sus actividades generan sobre sus clientes, empleados, accionistas, comunidades locales, medioambiente y sobre la sociedad en general. En un entorno cada vez más competitivo, la RSC emerge como un elemento diferenciador entre empresas, que puede resultar como un aspecto clave a la hora de obtener beneficios o no, sobrevivir o crecer. Por otro lado, se estudia la empresa familiar, tipo de empresa que sigue sobreviviendo al paso de los años y que tiene más importancia en la economía de nuestro país, de la que a priori se podría pensar. Hilaremos la relación entre ambos aspectos, que tienen en común y qué acciones socialmente responsables tiene a cabo una empresa familiar por el simple hecho de ser familiar. Por último, uniremos todos los conceptos teóricos en el estudio de un caso real de una autoescuela, que combina RSC con empresa familiar, obteniendo datos e información.
Palabras clave: RSC, empresa familiar, acción social, beneficios.
[EN] Corporate Social Responsibility (CSR) is a way of directing companies based on the management of the impacts that their activities generate on their clients, employees, shareholders, local communities, environment and on society in general. In an increasingly competitive environment, CSR emerges as a differentiating element between companies, which may be a key aspect when it comes to obtain benefits, survive or grow. Moreover, the family business is studied, which is a type of company that has stood the test of time over the years and that has more importance in the economy of our country than one might think in advance. We will spin the relationship between both aspects, what they have in common and what socially responsible actions a family business carries out for the simple fact of being familiar. Finally, we will join together all the theoretical concepts in the study of a real case in a driving school, which combines both CSR and family business, obtaining in this way data and information. Keywords: CSR, family business, social action, benefits.
[EN] Corporate Social Responsibility (CSR) is a way of directing companies based on the management of the impacts that their activities generate on their clients, employees, shareholders, local communities, environment and on society in general. In an increasingly competitive environment, CSR emerges as a differentiating element between companies, which may be a key aspect when it comes to obtain benefits, survive or grow. Moreover, the family business is studied, which is a type of company that has stood the test of time over the years and that has more importance in the economy of our country than one might think in advance. We will spin the relationship between both aspects, what they have in common and what socially responsible actions a family business carries out for the simple fact of being familiar. Finally, we will join together all the theoretical concepts in the study of a real case in a driving school, which combines both CSR and family business, obtaining in this way data and information. Keywords: CSR, family business, social action, benefits.