Plan estratégico para una comercializadora de aceite de oliva virgen extra ecológico
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2021-07-07
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Jaén: Universidad de Jaén
Resumen
El objetivo principal de esta memoria consiste en realizar un plan
estratégico de marketing de una empresa comercializadora de
aceite, centrándonos concretamente en el aceite de oliva virgen
extra ecológico. La empresa creada para este proyecto ha sido
Aceitera Verde Sociedad Limitada constituida en Jaén en 2012.
Esta organización cuenta aproximadamente 26.000 olivos para la
elaboración de sus aceites, una almazara donde la envasa y tres
tiendas ubicadas en Jaén para la venta de los productos de forma
minorista.
Gracias al plan de marketing y los diferentes análisis y estudios
que lo componen vamos a conocer el entorno externo e interno de
la empresa, cuales son su fortalezas y debilidades para saber en
detalle cual es la mejor estrategia para que obtenga la máxima
ventaja competitiva. También, definiremos las estrategias y plan
de acción a seguir junto con el proceso de control necesario para
cumplir con los objetivos establecidos.
The main objective of this report is to carry out a strategic marketing plan for an oil marketing company, focusing specifically on organic extra virgin olive oil. The company created for this project has been Aceitera Verde Sociedad Limitada incorporated in Jaén in 2012. This organization has approximately 26,000 olive trees for the production of its oils, an oil mill where it packages it and three stores located in Jaén for the sale of products in a retailer. Thanks to the marketing plan and the different analyzes and studies that compose it, we will know the external and internal environment of the company, which are its strengths and weaknesses to know in detail which is the best strategy to obtain the maximum competitive advantage. Also, we will define the strategies and action plan to follow along with the necessary control process to meet the established objectives.
The main objective of this report is to carry out a strategic marketing plan for an oil marketing company, focusing specifically on organic extra virgin olive oil. The company created for this project has been Aceitera Verde Sociedad Limitada incorporated in Jaén in 2012. This organization has approximately 26,000 olive trees for the production of its oils, an oil mill where it packages it and three stores located in Jaén for the sale of products in a retailer. Thanks to the marketing plan and the different analyzes and studies that compose it, we will know the external and internal environment of the company, which are its strengths and weaknesses to know in detail which is the best strategy to obtain the maximum competitive advantage. Also, we will define the strategies and action plan to follow along with the necessary control process to meet the established objectives.