PLAN DE MARKETING - UNIKA
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Fecha
2018-06
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Jaén: Universidad de Jaén
Resumen
[ES] El presente Trabajo de Fin de Grado tiene por objeto desarrollar el Plan de Marketing de una empresa de nueva creación que responde al nombre de UNIKA. Dicha empresa opera en el sector textil, concretamente en el ámbito de la lencería y ropa de baño. Las prendas de UNIKA están especialmente diseñadas para mujeres mastectomizadas. Durante el desarrollo de este plan de marketing, se ha procedido a analizar el entorno que afecta a tal empresa, establecer unos objetivos estratégicos para que dicho plan tenga sentido, y desarrollar las estrategias y planes de acción para alcanzar tales objetivos.
[EN] The aim of this dissertation is to develop UNIKA´s Marketing Plan. UNIKA is a fictitious company that operates in the textile sector making lingerie pieces and swimwear. These articles are specially designed for mastectomied women, in order to improve their self steem, making them feel as beautiful as they can be. During this development, the environment concerning UNIKA company has been analyzed, strategic objectives have been set and strategies and plans have been studied and developed for these goals to be accomplished.
[EN] The aim of this dissertation is to develop UNIKA´s Marketing Plan. UNIKA is a fictitious company that operates in the textile sector making lingerie pieces and swimwear. These articles are specially designed for mastectomied women, in order to improve their self steem, making them feel as beautiful as they can be. During this development, the environment concerning UNIKA company has been analyzed, strategic objectives have been set and strategies and plans have been studied and developed for these goals to be accomplished.