Plan de Marketing: TARAREAME
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Fecha
2018-06
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Jaén: Universidad de Jaén
Resumen
[ES] El presente Trabajo Final de Grado presenta un Plan de Marketing para la creación de un establecimiento de ocio y diversión, tal como un Karaoke con el nombre comercial de “TARAREAME” emplazado en la zona del Bulevar de la provincia de Jaén.
La creación de esta nueva empresa, se debe a la inexistencia actual de un establecimiento de estas características, pero que contará con una diferenciación importante respecto a otras empresas del sector. La idea empresarial es una novedad dentro de la capital, y dará lugar a una revolución dentro del sector en el que se encuentra apostando por dar el máximo a sus clientes.
Mediante el análisis del sector tanto a nivel nacional y/o autonómico, del proceso de investigación comercial mediante técnicas cuantitativas y cualitativas, el análisis estratégico tanto del entorno, como del interior de la empresa, el plan de marketing de todas las variables del marketing mix desarrollaremos con el máximo detalle nuestro plan de empresa.
[EN] The actual Final Degree Project represents a Marketing Plan for the creation of a leisure and entertainment establishment, such as a Karaoke whose commercial name will be “TARAREAME” it will be located in the Bulevar area of Jaen’s province. The creation of this new company is due to the current inexistence of an establishment with similar aspects/characteristics, but our idea has important aspects there are very different in relation to other companies that we could find in the same sector. Through the analysis of the sector both nationally and / or autonomously, from the commercial research process through quantitative and qualitative techniques, the strategic analysis of both the environment, and the interior of the company, the marketing plan of all the variables of the marketing mix, we will develop our business plan with the greatest detail.
[EN] The actual Final Degree Project represents a Marketing Plan for the creation of a leisure and entertainment establishment, such as a Karaoke whose commercial name will be “TARAREAME” it will be located in the Bulevar area of Jaen’s province. The creation of this new company is due to the current inexistence of an establishment with similar aspects/characteristics, but our idea has important aspects there are very different in relation to other companies that we could find in the same sector. Through the analysis of the sector both nationally and / or autonomously, from the commercial research process through quantitative and qualitative techniques, the strategic analysis of both the environment, and the interior of the company, the marketing plan of all the variables of the marketing mix, we will develop our business plan with the greatest detail.