LA INTERNACIONALIZACIÓN DE CASA PACO
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2018-07-12
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Jaén: Universidad de Jaén
Resumen
[ES] Este trabajo trata sobre la estrategia de internacionalización
que podría llevar a cabo CASA PACO, famosa empresa de
fabricación y comercialización de patatas fritas, frutos secos y
snacks de Jaén. Son objeto de estudio sus entornos específico y
genérico para tener más información sobre cómo llevar esta
estrategia a cabo, así como las distintas teorías de
internacionalización, los factores que inciden en la globalización,
o las estrategias más favorables para la compañía.
Palabras clave: estrategia, internacionalización, entorno.
[EN] The following dissertation is about the internationalizaton strategy and how Casa Paco could take it into practice. This company, famous because of its well-known chips, nuts and snacks, mainly in Jaen, has been analyzed in detail, starting from the study of its general and specific environment, in order to get an insight into what it would be like to do it. Theories have been studied, as well as the distinct elements that may have a great impact in globalization. Keywords: strategy, internationalization, environment.
[EN] The following dissertation is about the internationalizaton strategy and how Casa Paco could take it into practice. This company, famous because of its well-known chips, nuts and snacks, mainly in Jaen, has been analyzed in detail, starting from the study of its general and specific environment, in order to get an insight into what it would be like to do it. Theories have been studied, as well as the distinct elements that may have a great impact in globalization. Keywords: strategy, internationalization, environment.