EL BIG DATA EN LA EMPRESA: CONCEPTO, INTEGRACIÓN Y APLICACIONES
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2019-05
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Jaén: Universidad de Jaén
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[ES] En este trabajo, estudiaremos el concepto de Big Data, analizando su implantación y posibles aplicaciones dentro de la empresa.
Para ello, se hará un breve recorrido a lo largo de los orígenes del Big Data, contraponiendo su evolución a su estado actual. Posteriormente, se analizarán diversos métodos para analizar, almacenar y procesar datos, que conjuntamente, permitirán a la empresa extraer información de un enorme volumen de datos.
Desmarcándonos un poco del contexto puramente teórico, a continuación, se analizan las ventajas e inconvenientes de esta tecnología, así como la estrategia de integración de Big Data en la empresa. A continuación, se examinan varios ejemplos de empresas capaces de generar valor a través del Big Data y, finalmente, se termina el trabajo con las perspectiva ética y legal, así como con las conclusiones finales.
[EN] This dissertation studies the concept of Big Data, considering its integration and possible applications within a company. To that purpose, we will examine its origins and how Big Data has evolved until today. Afterwards, we will inspect several techniques that allow the storing, processing and analysing of great volumes of data. Moving away from the more theoretical context, we will dive into the advantages and disadvantages that Big Data provides, considering also how it can be integrated into an already functioning company. Next, we will be able to see how companies can create value through Big Data as several actual examples are provided, while ending the dissertation with the ethical and legal perspectives of Big Data and a final conclusion.
[EN] This dissertation studies the concept of Big Data, considering its integration and possible applications within a company. To that purpose, we will examine its origins and how Big Data has evolved until today. Afterwards, we will inspect several techniques that allow the storing, processing and analysing of great volumes of data. Moving away from the more theoretical context, we will dive into the advantages and disadvantages that Big Data provides, considering also how it can be integrated into an already functioning company. Next, we will be able to see how companies can create value through Big Data as several actual examples are provided, while ending the dissertation with the ethical and legal perspectives of Big Data and a final conclusion.