TURISMO SENIOR: MOTIVACIONES Y EXPECTATIVAS
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2017-11-29
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Jaén: Universidad de Jaén
Resumen
[ES]El turismo senior es un segmento de mercado al que hasta hace muy poco no se le ha brindado la atención debida; prácticamente es un segmento turístico reciente. Este segmento presenta grandes oportunidades y es por esto que interesa conocer cuál es el perfil del turista senior, cuáles son sus motivaciones en el momento de decidir visitar un destino turístico, conocer qué expectativas son las que tienen al visitar un destino y también especificar cuáles son las tipologías turísticas de mayor interés dentro de este segmento. Por todas estas razones, se propone al turista senior como un turista cuyas motivaciones son el resultado de las experiencias que ha tenido a lo largo de su vida y que, además, posee unas expectativas muy altas en busca de comodidad y calidad. En definitiva, el turista senior está abierto a nuevas propuestas y experiencias y, evidentemente, presenta unas expectativas muy altas
[EN]Senior tourism is a market segment which has not been provided the needed attention to; It is a recent tourism segment. This segment presents great opportunities and that's the reason why It is interesting getting to know the senior tourist profile, what are its motivation in order to choose a destination, what and what are the tourism typologies which senior tourists prefer. For all these reasons, senior tourist is proposed as a tourist whose motivations are the result from the experiences he or she has had during their lives and, besides, he or she owns high expectations in search of comfort and quality. Definitely, senior tourist is open to new proposals and experiences and, evidently, presents some very high expectations.
[EN]Senior tourism is a market segment which has not been provided the needed attention to; It is a recent tourism segment. This segment presents great opportunities and that's the reason why It is interesting getting to know the senior tourist profile, what are its motivation in order to choose a destination, what and what are the tourism typologies which senior tourists prefer. For all these reasons, senior tourist is proposed as a tourist whose motivations are the result from the experiences he or she has had during their lives and, besides, he or she owns high expectations in search of comfort and quality. Definitely, senior tourist is open to new proposals and experiences and, evidently, presents some very high expectations.