La comunicación en la empresa
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2016
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Jaén: Universidad de Jaén
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[ES]El presente Trabajo Fin de Máster trata el tema de la comunicación en la empresa y su aplicación didáctica para el alumnado del Ciclo de Grado Medio de Gestión Administrativa. En primer lugar, se desarrolla desde un punto de vista teórico lo que es el proceso de comunicación en el mundo empresarial haciendo hincapié en lo importante que es esta cuestión para un buen funcionamiento de la empresa. Sin una buena comunicación falta coordinación entre todos los departamentos de la empresa. En segundo lugar, en la parte didáctica, se aborda el tema de la comunicación de cara a los alumnos del ciclo formativo. Eso se hace de un modo innovador y motivador, dejando claro en todo momento que es condición necesaria una buena comunicación para que podamos hablar de una empresa eficiente. Todo esto se consigue planteando actividades muy variadas y equilibradas en la totalidad del proceso.
[EN]This Master Thesis Project deals about the topic of the communication in the company and its didactic application for students of the Cycle of Medium Degree in Business Administration. Firstly, it develops from a theoretical point of view what is process of communication in the business world and it emphasizes the important role that it means for a good functioning of the company. If there is not a good communication, there is not coordination between all the departments of the company. Secondly, in the didactic part, the topic of the communication is approached with a view to the pupils of the formative cycle. This is done in an innovative and motivating way, clarifying at all time that it is necessary as condition, a good communication in order to speak about an efficient company. All this is obtained raising varied and balanced activities on the totality of the process.
[EN]This Master Thesis Project deals about the topic of the communication in the company and its didactic application for students of the Cycle of Medium Degree in Business Administration. Firstly, it develops from a theoretical point of view what is process of communication in the business world and it emphasizes the important role that it means for a good functioning of the company. If there is not a good communication, there is not coordination between all the departments of the company. Secondly, in the didactic part, the topic of the communication is approached with a view to the pupils of the formative cycle. This is done in an innovative and motivating way, clarifying at all time that it is necessary as condition, a good communication in order to speak about an efficient company. All this is obtained raising varied and balanced activities on the totality of the process.
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Economía, empresa y comercio