Estrategias de Comunicación Online
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2018-07-12
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Jaén: Universidad de Jaén
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[ES] Este trabajo dedicado a las estrategias de comunicación online
consta de las siguientes partes: en la primera se hablará sobre los
principales conceptos así como el contexto en el cual se
desarrollara el trabajo, además se explicarán las distintas
herramientas de publicidad existentes centrándonos principalmente
en las redes sociales; en segundo lugar se llevará a cabo un estudio
comparativo sobre la estrategia en redes sociales de las marcas
Coca Cola y Pepsi, analizando sus plataformas y campañas online;
finalmente para completar el estudio se realizará el análisis de un
cuestionario sobre el impacto del marketing de estas empresas de
refrescos en redes sociales, que nos permitirá obtener unas
conclusiones.
[EN] This project, which is dedicated to the online communication strategies, is formed by the following parts: first we will talk about the main concepts and the context where the project will be developed, also we will explain the different tools of advertising, focusing mainly on social media; second, we are going to develop a comparative study about social media strategy of Coca Cola and Pepsi brand, analyzing their platforms and online advertising campaigns; finally to complete the study we will analyze a poll about the impact of the marketing of these drinks companies on social media, that will help us to get conclusions.
[EN] This project, which is dedicated to the online communication strategies, is formed by the following parts: first we will talk about the main concepts and the context where the project will be developed, also we will explain the different tools of advertising, focusing mainly on social media; second, we are going to develop a comparative study about social media strategy of Coca Cola and Pepsi brand, analyzing their platforms and online advertising campaigns; finally to complete the study we will analyze a poll about the impact of the marketing of these drinks companies on social media, that will help us to get conclusions.