Comercio internacional: la exportación en la provincia de Jaén
Fecha
2016-10
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Jaén: Universidad de Jaén
Resumen
[ES]En la actualidad el comercio internacional tiene un papel muy importante para el crecimiento e incluso para la supervivencia de muchas empresas, tanto aquellas de gran tamaño como pequeñas y medianas. En este trabajo se presenta las exportaciones de la economía giennense en 2015 y se analiza la actividad internacional que protagoniza una empresa de la provincia: “Pattones Robert”, que hoy vende sus productos en once países y que gracias a su actividad exterior no solo ha podido superar la actual crisis económica, sino que está creciendo a un ritmo constante cada año, siendo la innovación y la salida a mercados exteriores la clave de su éxito.
[EN]At present, international trade involves a very important role for growth and survival of many companies, both the most powerful and small and medium enterprises. In this academic work are introduced the exports of the economy from Jaen during 2015 and the international activity that is develope by one company of the province is deeply analyzed: „Pattones Robert‟, which now sells its products in eleven countries and thanks to its overseas activity, it has been able not only to overcome the current economic crisis, but to steadily grow each year, using innovation and output to foreign markets as the key to its success.
[EN]At present, international trade involves a very important role for growth and survival of many companies, both the most powerful and small and medium enterprises. In this academic work are introduced the exports of the economy from Jaen during 2015 and the international activity that is develope by one company of the province is deeply analyzed: „Pattones Robert‟, which now sells its products in eleven countries and thanks to its overseas activity, it has been able not only to overcome the current economic crisis, but to steadily grow each year, using innovation and output to foreign markets as the key to its success.