Negociaciones interculturales: La inteligencia cultural como forma de superación
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2018-07-12
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Jaén: Universidad de Jaén
Resumen
[ES] Desde la colonización de América se observa el desarrollo del
fenómeno de globalización, aunque con mayor énfasis desde la
revolución industrial. Gracias al desarrollo de la energía eléctrica
y al surgimiento de internet, podemos ver como el gen de la
internacionalización está presente en muchas empresas que
entienden el mercado global como una oportunidad para crecer. El
fenómeno de globalización implica mayor competencia e
innovación, por lo que las empresas utilizarán los diferentes
enfoques y teorías para beneficiarse de este fenómeno. Uno de los
problemas a los que tienen que hacer enfrente las empresas que
deciden internacionalizarse es la cultura. Entendemos la
inteligencia cultural como la capacidad para entablar relaciones en
lugares con diferentes culturas de forma satisfactoria. Se
analizarán problemas reales y cómo la inteligencia cultural es un
factor innovador necesario a tener en cuenta en las capacidades
directivas para la superación de dichos problemas culturales.
[EN] Since the colonization of America, the development of the globalisation’s phenomenon can be observed, although it has had more emphasis since the industrial revolution. Due to the development of electric energy and the emergence of internet, we can see how internationalization´s gene is present in many companies, which understand global market as an opportunity to expand. The globalisation´s phenomenon implies more competence and innovation, so companies use different approaches and theories to take advantage of this phenomenon. One of the problems that companies, which decide to internationalize, have to confront is the culture. We understand the cultural intelligence as the capacity to establish relations in places with different cultures in a satisfactory way. Real problems will be analysed and how cultural intelligence, as an innovative factor, is necessary in the capacities of managers to overcome these problems.
[EN] Since the colonization of America, the development of the globalisation’s phenomenon can be observed, although it has had more emphasis since the industrial revolution. Due to the development of electric energy and the emergence of internet, we can see how internationalization´s gene is present in many companies, which understand global market as an opportunity to expand. The globalisation´s phenomenon implies more competence and innovation, so companies use different approaches and theories to take advantage of this phenomenon. One of the problems that companies, which decide to internationalize, have to confront is the culture. We understand the cultural intelligence as the capacity to establish relations in places with different cultures in a satisfactory way. Real problems will be analysed and how cultural intelligence, as an innovative factor, is necessary in the capacities of managers to overcome these problems.