Imagen del Jaén Club Baloncesto y su patrocinador, la Clínica Doctor Manuel Campaña López
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2015-07-07
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Jaén: Universidad de Jaén
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[ES] En este trabajo se realiza un análisis de la imagen de uno de los patrocinadores del Jaén Club Baloncesto, concretamente la clínica odontológica Dr. Manuel Campaña López. El objetivo del trabajo es descubrir si esta relación de patrocinio está siendo identificada y valorada por la sociedad en general y más en particular por los usuarios de la entidad deportiva. De forma que el club identifique que aspectos positivos se pueden derivar de la relación de patrocinio y así poder atraer nuevas empresas, ya que éste tiene algunos proyectos que no puede realizar por motivos económicos.
[EN] In this work an analysis of the image of one of the sponsors of the basketball club Jaen, the dental clinic Dr. Manuel Campaña López, is realized. The aim of this work is to discover if this sponsorship relationship is being identified and valued by the society in general and particularly by the users of the sports club. Thanks to this the club will find which positive aspects can be derived from the sponsorship relationship and, as a consequence, be able to attract new enterprises since the club has projects that cannot be conducted due to economic reasons.
[EN] In this work an analysis of the image of one of the sponsors of the basketball club Jaen, the dental clinic Dr. Manuel Campaña López, is realized. The aim of this work is to discover if this sponsorship relationship is being identified and valued by the society in general and particularly by the users of the sports club. Thanks to this the club will find which positive aspects can be derived from the sponsorship relationship and, as a consequence, be able to attract new enterprises since the club has projects that cannot be conducted due to economic reasons.