VALORACIÓN DEL NIVEL DE PRECIOS DE LOS HOTELES DEL PUEBLO Y DE LA SIERRA DE CAZORLA
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Fecha
2018-10
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Jaén: Universidad de Jaén
Resumen
[ES] El trabajo que presento se centra en la importancia del precio, por
lo que se estudian todos los conceptos relacionados con éste,
como su definición, los factores tanto externos como internos y
los métodos de fijación de precios.
El objetivo fundamental de esta investigación es mostrar la
percepción que reciben los usuarios de los hoteles del pueblo y de
la Sierra de Cazorla y verificar si su satisfacción concuerda con el
precio que pagan. Es por ello, que, para este estudio, se crea una
base de datos a través de una página web donde se obtiene una
muestra representativa de 687 valoraciones de usuarios, en un
periodo de 11 años (2007-2018). Posteriormente se realizan los
cálculos para llevar a cabo nuestro método del valor percibido, se
obtienen los resultados y finalmente se pueden realizar
recomendaciones de mejora para cada hotel.
[EN] This work I present is focused on the importance of price. For this reason all the concepts related to it are studied, as well its definition, both external and internal factors and pricing methods. The fundamental objective of this research is to show the perception tan users receive from the hotels in the town and the mountain of Cazorla and verify if their satisfaction matches the Price they pay. Because of that for this study is created a database through a web page where I obtain a representative sample of 687 users ratings over a periodo of 11 years (2007-2018). Subsequently, we made the calculations to carry out our method of perceived value, we obtain the results and finally we propose improvemente recommendations for each hotel.
[EN] This work I present is focused on the importance of price. For this reason all the concepts related to it are studied, as well its definition, both external and internal factors and pricing methods. The fundamental objective of this research is to show the perception tan users receive from the hotels in the town and the mountain of Cazorla and verify if their satisfaction matches the Price they pay. Because of that for this study is created a database through a web page where I obtain a representative sample of 687 users ratings over a periodo of 11 years (2007-2018). Subsequently, we made the calculations to carry out our method of perceived value, we obtain the results and finally we propose improvemente recommendations for each hotel.