Las nuevas tecnologías aplicadas al sector oleícola: usabilidad de la tienda virtual y contenidos social media
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2014-09-09
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Jaén: Universidad de Jaén
Resumen
[ES]Dada la importancia y crecimiento de las nuevas tecnologías y la venta on-line, así como el crecimiento de las ventas de aceites a través de este canal,este trabajo se centra en el estudio de las redes sociales y en el uso y calidad de la tienda virtual en las empresas que tienen como actividad principal la venta de aceites de oliva ubicadas en la provincia de Jaén.
Este trabajo analiza aspectos de usabilidad de la tienda virtual como calidad de la fotografía, información del producto, presencia en redes sociales, boletines de subscripción, grado de interacción en redes y calidad de la información.
Los resultados ponen de manifiesto que aún son pocas las empresas que poseen tienda virtual,destacando la baja calidad de las mismas y la baja interacción de las empresas con los clientes a través de redes sociales.
[EN]The purpose of this study is to show not just the importance of using social media for those companies located in the province of Jaén, whose main activity is the sale of olive oil, but also the quality of their virtual stores. Recent studies have demonstrated that the online purchasing and selling of olive oil have grown quickly considering the development and growth of new technologies as well as online sales in general. Throughout this work 1 am going to analyze severa! aspects of usability related to the virtual store such as picture quality,product information, presence on social media,subscription newsletters, user interaction in networks and quality of publication. The results point out that there are still few companies which have a virtual store, but their quality is poor. Moreover, the interaction between companies and their customers through social media is low.
[EN]The purpose of this study is to show not just the importance of using social media for those companies located in the province of Jaén, whose main activity is the sale of olive oil, but also the quality of their virtual stores. Recent studies have demonstrated that the online purchasing and selling of olive oil have grown quickly considering the development and growth of new technologies as well as online sales in general. Throughout this work 1 am going to analyze severa! aspects of usability related to the virtual store such as picture quality,product information, presence on social media,subscription newsletters, user interaction in networks and quality of publication. The results point out that there are still few companies which have a virtual store, but their quality is poor. Moreover, the interaction between companies and their customers through social media is low.