PLANIFICACION FINANCIERA. APLICACIÓN A UN CASO REAL. ZARA ESPAÑA S.A
Archivos
NO SE HA AUTORIZADO la consulta de los documentos asociados
Fecha
2019-07
Autores
Título de la revista
ISSN de la revista
Título del volumen
Editor
Jaén: Universidad de Jaén
Resumen
[EN] Este trabajo fin de grado está orientado al estudio y comprensión de conceptos relacionados con la estructura económica-financiera de una empresa, Zara España S.A concretamente.
Se lleva a cabo el tratamiento y el conocimiento de todo tipo de información, no sólo de carácter cuantitativo sino también cualitativo, de la empresa objeto de estudio dentro del panorama empresarial.
Conocemos partes fundamentales de la misma como pueden ser su modelo de negocio, su entorno, su competencia y el resto de aspectos que pueden llegar a incidir en la planificación financiera y económica de ésta en un espacio de tiempo determinado.
Zara España S.A ha sido elegida para llevar a cabo este análisis, por ser una de las empresas más importantes y con un mayor potencial a día de hoy dentro del Grupo Inditex, y por ser una de las empresas lideres dentro del sector textil, el sector donde opera.
[EN] This final project is aimed at the study and understanding of concepts related to the economic-financial structure of a company, in this particular case of Zara Spain S.A. The treatment and knowledge of all types of information, not only quantitative but also qualitative, of the company object of study within the business landscape is carried out. We know fundamental parts of it, such as its business model, its environment, its competence and all other aspects that may affect the financial and economic planning of the company in a specific period of time. Zara España SA has been chosen to carry out this analysis, as it is one of the most important companies with greater potential today within the Inditex Group, and as one of the leading companies in the textile sector, the sector where it operates.
[EN] This final project is aimed at the study and understanding of concepts related to the economic-financial structure of a company, in this particular case of Zara Spain S.A. The treatment and knowledge of all types of information, not only quantitative but also qualitative, of the company object of study within the business landscape is carried out. We know fundamental parts of it, such as its business model, its environment, its competence and all other aspects that may affect the financial and economic planning of the company in a specific period of time. Zara España SA has been chosen to carry out this analysis, as it is one of the most important companies with greater potential today within the Inditex Group, and as one of the leading companies in the textile sector, the sector where it operates.